Bluetooth Proximity Marketing is similar to advertising using leaflets handed out by hand, bill boards or poster campaigns for a company product or service.

The advantage of Bluetooth Proximity Marketing over traditional medium of advertisement such as TV, Newspapers, Radio etc is, that it provides you with results of your each campaigns. Secondly you do not require a very large budget to do it either and your advertising campaign can run 24 hours continously.

You do not require much in the way of design to create a leaflet or bill board poster, no need to waste the paper to produce the advertisements on and you need less human resource to deliver the advertisement. Bluetooth Proximity Marketing System can be running 24 hours a day without any break or at any specific times without any human intervention.

The only requirement for receiving advertisiment is a bluetooth enabled mobile phone and we know that nearly every mobile phone produced in the last few years has that facility everywhere. As long as the Bluetooth is switched on and the phone is visible the server will do the rest and send the files automatically to the phones and keep record of that phone and hence will never send the same piece of content to the same person again.

Our Bluetooth Proximity Marketing System is a permission based system in which, there are two levels of permissions. The first time the server will ask the consumer's permission to allow conversation between them within a range of 100-150 meters, after the initail permission granted the server will send advertisement from the server. The consumer can accept or reject the offer upon their own will. When the consumer accepts to download the advert the content will be downloaded from the server at a very high data rate (multiple UMTS-speed) within a few seconds.

Another benifit of bluetooth proximity marketing over other form of advertisment is that the piece of information is downloaded to a personal gadget of consumer and stays with them and they can view it again and again and can pass on to other friends, family members making it suitable for your product to be advertised properly.